Let's break through your growth plateau.
You grew for a few years, then it stopped.
I help you build your marketing function to get back on track, with a clear strategy and a real execution plan.
Same way as I helped leading B2B tech companies in their growth journeys:
- Semrush — as VP Digital Marketing, $100M → $300M ARR, through IPO
- Veeam — as Director of Global Campaigns, Enterprise and Alliances $300M → $1B+, through acquisition
- Trail of scaleups — from founding member in OnlyOffice to most recent, CMO in GotPhoto, $20M ARR and above.
I've built marketing in companies between $20M and $1B. Different scale, GTMs, budgets. Same working principles.
In 15+ years in B2B tech, I've managed teams of 5 to 50, budgets from $0 to $60M, across PLG, SLG and hybrid motions, in vertical and portfolio businesses, bootstrapped and PE-backed. This range taught me what works at every growth stage, in every particular setup, across multiple scenarios. And what doesn't. It also taught me a few principles that work regardless of your scaling scenario.
Frameworks beat playbooks
You don't need a new channel. You need a system that will show you which channel, campaign, geo to get into.
First hand practice, no theory
What worked for someone, won't work for you. No theory. No borrowed AI-generated advice. Just first-hand practice.
Accountable to Revenue
Registrations, MQLs, leads, Share of Voice are only checkpoints. Marketing key metric is revenue.
If you want to scale, but:
- Your strategy looks like the last one, just 2x activities & budget.
- Your team has never seen what happens past your current ARR.
- You're tired of advice coming from someone who never owned that number.
I have 3 ways to fix it for you.
CMO - Advisor
When you need a sparring partner for your marketing decisions.
I help you fine-tune and move along an existing marketing strategy or give guidance on a new one: Evaluate priorities, challenge assumptions, assess progress, compare against market benchmarks. You get senior marketing insights without a CMO hire.
Includes
- 4 calls per month
- Slack / telegram / email access
€1,500/month
3-month minimum · Additional hours: €400/hour
CMO-in-a-Box
When you need a C-level strategy and execution plan, but no help with execution.
I do a complete end-to-end audit of your marketing function, channels, content, brand, operations and org. I build a marketing strategy and a clear execution plan with a timeline, a tool list and a budget. You take it in one pack, ready-to-go, and execute by yourself.
Includes
- Complete marketing audit: brand, content, channels, org, ROI
- Strategy and roadmap development
- Resource, budget, tools and hiring recommendations
- One quarterly planning and business review
- Slack / telegram / email access
From €5,000
Depending on scale · 1-3 month duration · Additional hours: €400/hour
CMO - Operator
When you need help both in strategy and execution end-to-end.
I do a complete end-to-end audit, define the strategy, roadmap, priorities, resources, budget, tools and operating model required to achieve a specific outcome. You get a complete strategy and execution plan, and also: I selectively engage with the team to ensure the plan is executed in practice on a defined scope.
Includes
- Everything from "CMO-in-a-box"
- Direct access to up to 2 team leads
- 16 hours per week dedicated to execution
- Selected projects kick-off or revamp
- Executive reporting and analytics of executed launches
- Quarterly planning and business reviews
- Slack / telegram / email access
Per request
3-month minimum
Want to see if I can help your marketing scale?
Let's talk